Conversion Engineering: How It Works!

Conversion engineering is one of the most essential elements of effective online marketing. The art and science of conversion engineering involves strategically delivering words & design that get people to take some form of action.

Conversion Engineering is for:

Websites with 3000+ unique visitors a month.

Businesses that provide a high quality professional product or service (No scammy stuff please).

Businesses who are willing to collect data, experiment, & make drastic changes if needed.

People will make up their minds about your business almost before your website finishes loading. If you don't immediately communicate trust, expertise, and show them exactly what they are looking for, they'll simply move on to something else. Conversion optimization means aligning your website's messaging & functionality with the 'triggers' that cause people to buy.

Brandon Estes, Founder & CEO of Conversion Engineering, Inc.

Brandon has spent the last 8 years running a direct response online marketing company. Conversion Engineering was born when he realized he enjoyed optimizing websites, ads, and conversion funnels more than building PPC campaigns & websites. After briefly working for a conversion optimization firm, he once again felt the call to operate his own company and opened Conversion Engineering. Brandon has built and optimized hundreds of websites & online ad campaigns for dozens of companies. These companies include Experian, TurboTax, McAfee, ShoeDazzle, eHarmony and many others.

Conversion Engineering

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